Free

The Unlaunch Masterclass

I was making multiple six figures… but I was stressed AF.

Always worrying about money.

I was constantly searching for the perfect thing to say so that people would buy.

Selling things literally just to sell them.

It was really stressful, honestly.

But I was making a lot of money!

So I thought that’s how things had to be.

At one point… I started hating every single thing I was offering.

The thought of running or launching a new offer felt like the worst possible thing in the world.

I’d reached my breaking point where I knew I couldn’t keep doing this.

SO I BURNED IT ALL TO THE GROUND.

I knew starting over and doing things (somehow) differently was my only opportunity to actually enjoy my business again.

Something had to give.

I decided that I’d build things much more simply this time.

  • I stopped the start/stop launch model and made my mastermind evergreen.
  • I started selling offers months in advance… not even knowing exactly when they would start.
  • I let it be okay to talk about my offers here and there… trusting they would sell (and removing the pressure to have a certain number by a certain date). 
  • I decided that my 1:1 would not be the offer to sustain my business.
  • I stopped creating programs like everybody else. 
  • I retired programs that felt heavy, cookie cutter, or boring.
  • Every piece of content was focused on a higher level client.
  • I designed my business so that no matter what I’m talking about, people will end up in the programs they’re meant to be in (whether I talk about it or not regularly).
  • I built more IP awareness instead of offer awareness.

Now, I’m making more money than ever, and I am for the most part the chillest entrepreneur you’ll ever meet 

I know what it’s like to be where you are now though. 

Stressed, exhausted, running from launch to launch, creating a zillion new offers.

Wondering how to streamline this thing. Secretly hating it.

That’s why I created UNLAUNCH: a masterclass designed to show you our totally different, extremely simple way to sell your offers… no launching required.