If you want to create recurring, stackable income… and think that you need to always be promoting several offers to do it, This is for you.
I’m gonna own this: looking back, my marketing used to feel so desperate and disconnected and so not me…
… I look back and cringe at it
It also didn’t really work very well at all.
I want to let you in on how I ended up there, what I learned from it, and how I’ve built the “effortless”, simple business I have now.
(One where everything sells everything™️)
I tried to create many, many offers of all different price points and topics.
I thought this was the best business model to create “stackable income” and have people buying a zillion things at once.
If I’m being honest… barely anyone bought.
And I was spending so much time promoting. Eek!
I was jumping from offer to offer…
No one knew what to come to me for.
No one knew what I was truly an expert in.
I had so much to share with my clients and they got great results, but I morphed myself and my offers to be very similar to what I was seeing “working” in the industry.
So on the outside, it looked like I did everything.
And I had an offer for pretty much everything.
What I learned is that this approach can easily feel all over the place.
I was showing up ALL the time.
And the results were… not good.
A $300 program was unbelievably difficult for me to sell.
I was running live programs ALL of the time…. I was exhausted.
I finally had a moment where I realized that none of that felt like me.
It works for some people, but for me (and for many of my clients), what I notice is this:
- Your business model and “offer suite” must be aligned to the way you want to work and show up.
I personally was exhausted by this way of running the business, and it just doesn’t work for me and my energy to be launching constantly.
- Whether you have 25 offers or 1… Or $300 offers or $30k offers… if your audience isn’t clear on what you’re known for, none of them will sell. It’s not a business model thing.
This is really what I mean when I say Everything Sells Everything… this isn’t just about having lots of offers, this is about having the RIGHT offers that are all aligned to what you’re known for.
Without these 2 pieces being aligned to YOU… it just simply won’t work.
This is what I’ve experienced myself and with my clients time and time again.
Stop trying to fit in with all the cool kids.
Mute people (me if needed!)
Stop consuming tons of content and thinking you need to suddenly change your entire business model.
When they go right.. go left.
After years of playing this game and guiding my clients to create recurring revenue and businesses where everything sells everything… I know my zone of genius and expertise. And so does my audience.
That’s why, whenever I open up a new way to work with me (a masterclass, our core offer, intensives, 1:1)... they fill pretty effortlessly.
And this is what we cover inside this class, Effortless Marketing.
See you on the inside ;)