Welcome to Everything Sells EverythingÂŽ

 

You should know exactly what makes people buy from you.

Because when you do, making more money stops requiring more of everything.

You know what content creates sales. You know what brings in new leads. You know what gets someone off the fence. You know why people stay, renew, and buy again. And when you want to grow, you know exactly what to do more of.

That is what Everything Sells EverythingÂŽ is all about.

The 6-month mastermind where we figure out exactly what makes your business money, then build your marketing, sales, offers, and backend around it.

So instead of needing another launch, another offer, more content, or more of your time every time you want to make more money, you build a business designed for consistent, sustainable revenue.

More buyers. More repeat clients. More recurring revenue. Less fucking around trying to figure out what works.

 

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Right now, you’re already showing up. You’re posting, selling on Stories, emailing your list... and it’s working. You’ve had good months, maybe even really fucking good months.

 

But if you can’t tell me exactly why one month made $10K and another made $30K, you don’t know what makes your business money yet. And once you do? You can repeat what works, make more without doing more, and build revenue you can actually count on.

Right now, you’re already showing up. You’re posting daily, you know how to make a “good” carousel that converts, you’re selling, you’re getting some clients. Things are good - but you’re doing all this work and it feels like a lot for $5k-$10k months and you’re right you could be making $20k, $40k, $50k+ without doing more.

If you’re like any of my clients when they first find me, I know this sounds exactly like you...

  • You’ve had great sales months, but you can’t reliably repeat them. One month you’re flying, the next sales slow down and suddenly you’re launching, posting more, discounting, or wondering if you need to change your entire strategy (you don’t). You just don’t actually know what caused the sales in the first place.

  • You’re confused why your audience isn’t buying like crazy. Like your offer is LITERALLY the thing they need, you know it, your clients know it... but somehow the people watching still aren’t getting it. There’s a buying decision your marketing isn’t handling, and we’re going to find it.

  • Your content gets attention from dream clients, but your Stripe notifications aren’t stacking the way they should be. People save it, share it, reply saying “OMG I needed this”... cute, but did they buy? ESE shows you how to create marketing that moves people toward a sale, not just content people like.

  • Your clients are literally obsessed with your work, but for some reason they buy once and peace out. Great results should be creating more revenue on the backend. ESE builds the pathway for clients to stay, renew, and know exactly what they should buy next.

  • You’re doing A LOT for the amount of money actually coming in. More content, another offer, another launch, more selling... I’m tired just writing it. ESE shows you what is actually making you money so you can do more of that and stop wasting time on everything else. Because in a good business... Everything Sells Everything.

Despite what most ‘coaches’ tell you, the difference between hearing, “I’ll get back to you on this” and “send the PIF link, I’m READY!” isn’t just a tweak of your messaging...

  • It’s knowing exactly what makes people buy from you. What brings them in, what makes them binge, what has them sitting on the fence and what finally gets them to say “okay where’s the link?” Like... we’re not guessing at this shit. We know.
  • It’s having the data to know exactly what’s making you money. So when you have a $30K month, you can actually tell me WHY it happened and do it again. Because a huge cash month is great... but not knowing how the hell you created it isn’t exactly a sustainable business plan.
  • It’s knowing what your dream clients actually need to hear to buy. Not another “3 signs you need XYZ” post. Your content should be handling the exact buying decisions and objections keeping someone on the fence so they read it and think “shit... she’s talking to me.”
  • It’s knowing exactly how people go from finding you to paying you. Where they came from, what made them stick around, what moved them closer to buying and where you’re currently losing them. Because if 1,000 people are watching and nobody is buying... more visibility is not the answer lol.
  • It’s creating a business people can’t help but binge. Your content, emails, podcast and the spaces you actually own should all work together so someone doesn’t find you, think “oh she’s good” and then disappear into the Instagram abyss. They stay. They binge. They buy.
  • It’s building around what you KNOW works instead of adding more shit every time you want to make more money. One strong core offer. Clients who stay and buy again. Marketing you know converts. Because you probably don’t need another offer, another launch or 12 more content ideas.

Less is more when you know what works.

 

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Hi, I’m Michelle. I’m not your typical “started my business 2 years ago, blew up then burnt out, and now I want to show you how to scale yours” kind of coach...


I actually started my business in 2017 and can’t relate to “blew up and burnt out.”

I’m the mother of long-term coaching businesses. Around here, we build the kind of business that isn’t going to take you on a wild ride for a few years with a roller coaster of income that gives you the urge to burn it all down and become a tradwife. No, no, nooo.

I know exactly what makes businesses money. And more importantly, I know how to look at your marketing, your buyers, and your data and tell you exactly what’s making yours money too.

That’s why I created Everything Sells Everything®. To help coaches and service providers stop guessing their way through growth and build a business where they know what brings people in, what makes them buy, what keeps them around, and how to do more of what already works.

Because your business feels a hell of a lot safer when five figures of MRR are already stacked and you know exactly how you created it.

Know what makes people buy. Build your business around it. Repeat what works.

It’s simple. It’s ESE.

 

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As I always say, take it from my clients;

What You Will Master In Everything Sells Everything™

When you join Everything Sells Everything®, you’ll go through my signature ESE Framework and learn exactly what makes people buy from you, then build the rest of your business around what you KNOW works so you can scale to $30K+ months without launching every single month.

  • A predictable business where you know exactly what makes you money.
    You’ll know where your leads come from, what turns them into buyers, where people are dropping off, and what to do when sales slow down. No more having an amazing month and wondering how the hell to do it again.

  • Content that makes dream clients want to buy, not just follow you.
    We’re done creating “problem aware” content because someone on Instagram told you that’s what converts. You’ll know what makes your people binge, what gets them off the fence, and what they actually need to hear to buy.

  • Every day you’ll wake up knowing exactly what to say on Stories and WHY you’re saying it.
    No more vague “confidence, freedom, ease” copy that could belong to literally anyone. You’ll know which buying decision you’re moving and how to say it in a way that makes your dream client think, “okay wow, she gets it.”

  • Content will actually get... easier?!
    Because when you know what works, you don’t need 12 new content ideas every week. Everything you put out has a job, works with the content around it, and moves people closer to buying.

  • You’ll have a core offer engine that everything feeds into.
    No more creating another offer because sales got quiet. Every offer has a reason to exist and is intentionally built to increase sales, retention, and recurring revenue.

  • You’ll know how to sell without chasing, convincing, or living on sales calls.
    You’ll understand what gets someone from “I’m interested” to “where’s the link?” and know exactly how to lead the conversation when they’re ready to buy.

  • You become the woman who KNOWS.
    You know what works. You know what makes people buy. You know what the data is telling you. And you trust yourself enough to follow through instead of second-guessing everything the second Instagram tells you there’s a new strategy you “need.”

That’s unfuckwithable. 

The Experience:

This won’t work for you if...

  • You’ve never sold a single thing and are still figuring out what your business is.
  • You think manifesting on your couch is enough to build a multi six-figure business.
  • You’ve had multiple coaches before and somehow every single one of them was the problem.
  • You don’t want to look at your data, track what’s working, or actually understand what makes people buy from you.

But if you...

  • Your clients are absolutely killing it (you just know a hell of a lot more people should be saying yes).
  • You’ve had great months before and you’re ready to know exactly why they happened so you can do it again.
  • You can take a plan, implement it, look at what happened, and make the next move without second-guessing everything.
  • You want a business that makes you richer without needing more offers, more content, more launches, and more of YOU every time you want to grow.

...This could be the year you stop wondering what works and KNOW.

The results speak for themselves.

If you’re ready for recurring revenue stacked, new leads finding you daily, dream clients buying weekly, all while working 4 days a week and knowing EXACTLY what makes people buy from you...

 

Everything Sells EverythingÂŽ is where we build it. Because making stupid money gets a lot easier when you know exactly what works.

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Client Testimonials

 
 
 

Frequently Asked Questions:

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No Guarantees of Earnings. While we celebrate client successes and may present testimonials as illustrations of potential outcomes, these testimonials are not guarantees of future performance or earnings. We provide endorsements to showcase possible achievements under our guidance, but similar results are not guaranteed for every client.


Endorsement and Testimonial Clause. We occasionally feature endorsements and testimonials from satisfied clients, which represent their personal experiences and achievements. These are not to be perceived as guarantees of identical outcomes. Instead, they are examples of what has been accomplished under our guidance and should be viewed as outcomes of dedicated application of our Services.

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.